Over my time as a web developer, I have heard many conflicting things about the value (or otherwise) of dedicated Facebook pages for businesses.
To be honest, my opinion was coloured somewhat by my age and the fact that I don't have half a million 'friends' - I figured that it was probably worth worrying about only for certain businesses and probably only for the upcoming generation of entrepreneurs.
Lately, however, I have had some experiences that have caused me to re-evaluate this stance. A significant number of my recent clients have experienced success in getting their name out using Facebook - enough that I figured it was worth an experiment.
Accordingly, I have made up a new page for my business: http://facebook.com/BallaratBusinessWebsites
I'm going to be posting stuff there and see how we go with creating some buzz.
Wish me luck!